A Tough Competitor

Your biggest competitor is often “We’ll do it ourselves” or “We’ll do without”. You address this by understanding your customer better. This is a totally different approach to competition from looking across at rivals and trying to...

Pricing Quiz

I don’t usually get into quantitative examples here, but this one is worth it to make a point. It’s surprising, but relatively few managers seem to appreciate just what a powerful profit-lever price is. Ask the following questions and see how many people...