Communicating Strategy: The Three Stories

Tags: Andrew Bass, Bass Clusker Consulting, Communication Style, Strategy Formulation, The Performance PodcastAligning Behaviour with Strategy, Blog, Getting Buy-in, Podcast Series: The Performance Podcast, Podcasts, Strategy


andypodcast3-shadowHowever well you formulate your strategy, its success or failure is going to depend on how well you translate it for the needs of those who must support it. Andrew discusses some thought experiments to help convey the concept of The Three Stories You Need To Tell About Your Strategy, from his book The Performance Papers.

Read more about the Three Stories here.

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