Thank you for requesting my latest white paper: “Start with what you have: Your fastest track to profitable growth.” It provides seven key ideas:
- Start with what you have.
- Break down barriers between customers and employees.
- Find and meet surrounding needs.
- Force yourself to be frugal.
- Prioritize observable behaviour over words.
- Test your assumptions in the real world before you waste money.
- Unify your power barons—or else.