andypodcast3-shadowExperts in every sector have the tendency to push the ‘best’ solution onto clients. As a consequence, they often end up working hard to nearly-but-not-quite satisfy them. They also tend to converge on the same technical solutions, so failing to differentiate themselves. Better to let the customer or client pull the solution they really need from you.

 

Andy discusses a number of examples, from professional services, manufacturing and even local government, and invites you to consider how you can use this idea to stand out against the competition.


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