The source of wealth is human ingenuity and enterprise: the ingenuity to recognise how resources can be organized to produce value, and the enterprise to bring that value to meet the ever-evolving needs of other people.
Human beings pulled themselves up by their own bootstraps by recognising latent value in things they already had.
The world is certainly presenting new challenges. Business leaders looking for new growth now have a choice. They can dwell on evidence of how hard things are compared to the pre-COVID world. Or they can recognise that they have resources that would be incredible to the leaders of the industrial revolution, and that some of the most valuable might be hiding in plain sight.
In my book Start With What Works I lay out a strategy for finding and using your overlooked resources to create new growth, and to meet a myriad new needs in a changed world. You can download a free sample chapter here.
Copyright Andrew Bass 2021