Imagine the scene. It’s the early hours of the morning. A young engineer lies awake, unable to sleep because of the excitement. After what seems like an hour of trying to find a comfy position to nod off, he checks Read More
Insights and resources
Insights and resources
The Aligning Behaviour with Strategy Collection
by Andrew Bass | Aligning Behaviour with Strategy, Articles, Change-&-Persistence, Culture, Leadership, Rationally Fearless
Imagine the scene. It’s the early hours of the morning. A young engineer lies awake, unable to sleep because of the excitement. After what seems like an hour of trying to find a comfy position to nod off, he checks Read More
by Andrew Bass | "How To's", Aligning Behaviour with Strategy, Leadership, Tools
I’m not sure of the original attribution of the accompanying visual – I think Jack Welch talked about the principle in a video I saw once. It speaks to an issue that I see too often: organizations have nice posters Read More
by Andrew Bass | Aligning Behaviour with Strategy, Blog, Client and Customer Experience
In my April 2017 Newsletter, I said that the way we draw our maps betrays our priorities: Just as empires put their capitals in the centre of the map, businesses often put the company at the centre, rather than the customer Read More
by Andrew Bass | Aligning Behaviour with Strategy, Blog, Change, Leadership
Imagine that you’re sharing a house with a friend or partner. You’re both good people, but sharing a living space can be tricky. You don’t know each other’s habits and preferences, and it’s easy get in each other’s way. One Read More
by Andrew Bass | Aligning Behaviour with Strategy, Blog, Client and Customer Experience, Culture
In the old days, Federal Express (now FedEx) made an arresting promise: “When it absolutely, positively has to be there overnight.” Now they operate globally rather than just in the US, they can’t always make it overnight, but they still Read More
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