Profit Amplification

Maria Franzoni interviewed me for The Speaker Show podcast recently. We discussed key ideas from my book, Start With What Works, including: Profit Amplification. How do you provide more and more value to your customers without increasing your costs to the same...

The ROI from Starting With What Works

I advocate an approach called “Utilising your hidden resources”. It’s an approach with a lot of advantages. It boosts your productivity, because you’re getting more out of what you have already paid for. It also keeps you ahead of the competition, because by building...

At one time there was no money…

An old teacher of mine used to like to point out that, “At one time, there was no money in the world. And now there’s a lot!” His point was that wealth isn’t ‘out there’ waiting for us to grab it, nor is there some fixed pie to...

When is an egg not an egg?

A secret in plain sight: When is an egg not an egg? The best-kept secrets are the ones that hide in plain sight. Many people look straight at them, but fewer are truly able to appreciate their significance. Here’s a simple example: I got it from advertising legend...