by bassclusker | Getting good information, Testimonials, Value Building
(“O wad some Power the giftie gie us, to see oursels as ithers see us!” – Robert Burns in To A Louse) Asking for testimonials is invaluable for marketing, of course, but there’s another less obvious – and potentially more valuable –benefit: You may be...
by bassclusker | Blog, Getting good information, Managing Uncertainty
Nick Bostrom, a philosopher from Oxford, and Elon Musk, everybody’s favourite example of an entrepreneur these days, both seriously seem to believe we are living in a computer simulation like the one in the film, The Matrix. I think they’re bonkers. But...
by bassclusker | Getting good information, Self-created Problems
You’ve heard the old business joke, right? “A consultant is a person who borrows your watch and tells you the time.” I’m a consultant myself, and I love that joke. Still, it’s not always true. I think that it’s fine for the consultant to use the...
by Andrew Bass | Blog, Getting Buy-in, Getting good information, Leadership
Mention ‘networking’ and most people think of it as a necessary evil for job hunting, or, if they are in professional services, for business development. Far fewer people think about internal networking, but as the business world accelerates, it’s more important...
by Andrew Bass | Blog, Client and Customer Experience, Executive Effectiveness, Getting good information
When you ring ‘customer service’ at my home internet/TV/phone provider, you have to navigate the usual menu system. Okay – I’m used to that, and some people – like Direct Line, and Companies House, have fast and easy systems that work...
by Andrew Bass | Blog, Getting good information, Self-created Problems
There’s a story today on the BBC that schools are failing the brightest pupils – this is according to a new report from Ofsted, the UK’s schools inspectorate. The article includes various responses to the report. They are all in generic ‘press...
