“Oh would some Power the gift give us, to see ourselves as others see us.”

by Andrew Bass  |  Getting good information, Testimonials, Value Building

(“O wad some Power the giftie gie us, to see oursels as ithers see us!” – Robert Burns in To A Louse) Asking for testimonials is invaluable for marketing, of course, but there’s another less obvious – and potentially more Read More

The Fundamental Principles of Value Creation

by Andrew Bass  |  Blog, Value Building

The photo below illustrates one of the most fundamental principles of value creation. Have a look: The owner has bought a ‘cat tree’. This would be splendid, but the cat prefers sitting on the cardboard box (clearly a follower of Read More

How the bundling game can accelerate your strategy

by Andrew Bass  |  Blog, Strategy, Value Building

Most leaders I meet say that they want these same things from their organizations: increased pace and urgency people taking ownership and accountability increased collaboration Sounds great, but in reality their are many things that make this difficult: slow hierarchical Read More

Remarkable Customer Experience

by Andrew Bass  |  Blog, Client and Customer Experience, Podcast Series: The Performance Podcast, Podcasts, Value Building

What can a High St optician, an old Disney cartoon and the Duke of Edinburgh teach us about creating the kind of remarkable customer experience that leads to stand-out results? Read More

Anyone can spend a budget, but can they get an ROI?

by Andrew Bass  |  Blog, Newsletter, Strategy, Value Building

Andrew Bass’s Pragmatics Newsletter August 2013 Practical techniques and thought-provoking ideas Main article takes under 4 minutes to read. Subscribe at www.bassclusker.com/newsletter: https://bassclusker.com//newsletter Please pass this on to colleagues who you think will find it interesting: ‘sharing’ link in the Read More