Thank you for requesting my latest white paper: Rationally Fearless™: A Leader’s Guide to Bad Fear, Good Fear and No Fear. It provides ten key ideas:

1. Strategists, know thy fears.
2. Take Fearlessness to the Red-line, But Not Beyond.
3. Understand Real Fears and Real Incentives.
4. Mind Your Language: Stop Talking About ‘Failing Fast’.
5. Distinguish Urgency from Panic.
6. Bring Denial into the Light of Day.
7. Get the Messenger a Bulletproof Vest!
8. Fearlessly Uphold Your Values.
9. Reduce Moral Hazard: ensure People Have Skin in The Game.
10. Make Sure People Fear the Right Things.

If you are in a hurry, the attachment opens with a one-page summary. I’d love to know your thoughts: call me on +44 (0) 121 427 7217 or pop me an email.

 Here’s that link again.