Thank you for requesting my latest white paper: “Start with what you have: Your fastest track to profitable growth.”

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Start With
You Have:

Your fastest track to profitable growth

By Andrew Bass PhD

It provides seven key ideas:

1. Start with what you have.

2. Break down barriers between customers and employees.

3. Find and meet surrounding needs.

4. Force yourself to be frugal.

5. Prioritize observable behaviour over words.

6. Test your assumptions in the real world before you waste money.

7. Unify your power barons—or else.

If you are in a hurry, the attachment opens with a one-page summary. I’d love to know your thoughts: call me on +44 (0) 121 427 7217 or pop me an email.