Are you frustrated that you have all this enthusiasm but people aren't joining in...

so when it comes to growth, it feels like it's all down to you?


In this book you'll discover fresh insights and ideas about how to address the following thorny question...

How do you engage the creativity, knowledge and insights of your people when they'd rather keep their heads down?

In a business where people aren't contributing...

  • You have to come up with all the ideas to improve and grow the business
  • You miss out on insights from those closest to the action
  • There's an 'us and them' feel to the organization
  • You're paying for people who you know could be contributing more.
  • You're more likely to lose people (because they're not as fired up about this business as you are – to them, it's just a job).
  • You're frustrated because you have all this enthusiasm and it feels like they're not joining in.

If any of this is ringing true, it's a problem. To solve that problem, you need to take a new approach. My book will show you how.

(We will send you the hardcopy book, published by Pearson Business, not a downloadable PDF.

We will pay for the full postage and mail it you)

Job markets are currently skewed in favour of employees. How do you attract and keep people when they have many options to move? What's going to make you stand out as an employer?

Money and perks?

Up to a point. But what really distinguishes employers of choice is how much their employees are 'into' the business.

Sure, external rewards help (for a price). But here's the crucial fact so often overlooked: human motivation is intrinsic.

The way the best companies engage their people is not through trinkets and baubles. You have to get people involved in whatever is intrinsically interesting in your business.

This book is chock full of ways to do that. It shows you how to create a level of engagement and tap into motivation beyond what you thought possible. The proven techniques work all around the world, they're inexpensive, and they release incredible energy.

What leaders say about the Start With What Works approach explained in the book:

Helps you see the resources and talents you have already

‘Rather than waiting for a magic bullet, make your organization better, starting today. Andy helps you see the resources and talents you have already, but just haven’t got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.’

Rooney Anand  //  Former CEO of Greene King Plc; Senior Independent Director, Morrisons plc

A gamechanger

Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.’

NANCY MACKAY  //  CEO And Founder, MacKay CEO Forums

Will get you to see your business in a new light

Leaders don’t always realise how much untapped potential, strength and opportunity their organization has. We’ve had great results from starting with what was already working. Andy’s book will get you to see your business in a new light so that you can do that too

Matthew Crummack  //  Group CEO, GoCo Group plc (GoCompare)

Clear, actionable advice

Clear, actionable advice for any organization seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.

Michael Smets  //  Professor of Management, Saïd Business School, University of Oxford

Find the new perspective you need

Value resides in the mind of the customer. You won’t understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.

Rory Sutherland  //  Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy

The world has changed....

It is really easy to be commoditized as an employer. When that happens, it looks like it all comes down to salary. Of course salary is important, but it's only one component of the value to an employee.

In a world where everyone is copying each other's employment 'best practices', you need to stand out...

Who is Dr Andy Bass?

Andy is the founder of BassClusker Consulting, an executive advisory firm that helps leaders grow their businesses faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, health, education, the arts and media. Andy is also a Forum Chair for MacKay CEO Forums, an international peer-to-peer learning organization for CEOs, and has taught both corporate and SME executives at Warwick, Strathclyde and Aston Business Schools. He has a PhD in Software Engineering. 

In addition to his work with for-profit leaders, Andy is a volunteer for Cranfield Trust, providing pro bono consulting and advice for the CEOs of UK charities.

Andy has written three books: The Performance Papers: incisive briefings for busy leaders, NetworkAbility: building your business one relationship at a time (with Helga Henry), and his most recent, Start With What Works: a faster way to grow your business.

© Copyright 2021 Andy Bass - BassClusker