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I’ve been mightily impressed by the way UK supermarkets have adapted to the operational challenges of COVID-19. Maybe I shouldn’t have been surprised: we already knew they were good at logistics. In other sectors, too, the crisis has highlighted impressive resources, some of them previously underestimated or hidden:
Crises give rise to new needs. They can also point to resources you might not have realised you had. As we’ve seen:
Doing more with resources you already have is not just a crisis management technique. Here are some pre-COVID examples:
Doing more with existing under-appreciated resources is the key theme of my upcoming book for Pearson Business, Start With What Works. It’s an approach that worked pre-crisis, and is working now. It’s going to be all the more important as companies seek to reignite growth as we emerge. So when I’m talking to my clients, I’m suggesting they look out for any surprising evidence of untapped resources. We’re then thinking about how those resources could address a myriad new needs, showing the way to thrive in a new world. © Andrew Bass 2020. |
Want help finding your post-COVID growth resources? To hear about more examples and discuss your unique situation, contact me at andrew@bassclusker.com or 0121 313 3594. |
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