Andrew shares his experience of mistakes he has seen organizations make, and offers suggestions about what can be done to avoid them. The mistakes include things such as confusing their own opinions for those of customers; trying to do too many things; trying to compete on price when they’re not set up for cost leadership; putting up with bad behaviour from a divisive member of staff for too long; and failing to keep in touch with front line employees.
Along the way, Andrew mentions problems with SWOT: read his blog-post on this.