My new book: Start With What Works: a faster way to grow your business

By Andrew Bass | Blog

Tags: Blog

In my work with leaders in companies big and small, I’ve noticed a very common tendency. It’s the tendency to assume that the answers to growth challenges are going to come from outside the business.
Thinking this way is natural, because on a day-to-day basis, managing inside the business is mostly about problems. This can lead to a dangerously wasteful conclusion: if problems are inside, then solutions must be outside. 

We’ve all been in meetings where bringing in a ‘rock star’ hire, fancy new system or management fad is presented as the magic bullet that will transform everything.

Hmmm. Doesn’t that sound too easy? No doubt fresh talent, up-to-the-minute technology and new methods can be important. But they also add complexity and risk, not to mention extra expense.

I suggest the following to my clients: “Before you go search of magic bullets, look inside your business. Most businesses already have hidden resources that are being overlooked. Tapping into them can bring you faster growth, with lower risk, and lower cost. You just need to take a different point of view. “

How to do that is the subject of my new book, Start With What Works, which is now available.

The title of the book might seem like common sense. After all, why would you start with what isn’t working?

But isn’t that exactly what we habitually do? We start with problems. In contrast, how often have you held a meeting to discuss what is going well in your business that you could profitably amplify? That way, you might find answers that have been inside the business all along.

Download a sample chapter and free resources.