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Coaching

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Coaching engagements usually start with a call from a senior executive or individual entrepreneur – sometimes they are calling on their own behalf, or they may have one of their direct reports in mind. Typically the person needs help with specific issue: maybe a transition, or maybe a slump. Other times, they are looking to raise the bar on their performance. In all cases, the feeling is that there is more potential waiting to be released.

During the call, I get an overview of the situation and its importance to the wider business. I also want to learn about the coacher’s willingness to engage in coaching, and about any approaches that have been pursued previously. If I believe there could be a good match, I speaks individually to the coachee and the coachee’s boss – often face-to-face, but otherwise over Skype. This stage is crucial – all parties have to feel comfortable that they can work together, and be prepared to agree ground rules about commitments, confidentiality and so on.

At this stage the parties also agree a set of objectives and measures for the engagement, enabling me to make a written proposal, typically offering a range of options.

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Once I’m hired, I meet the coachee to reaffirm the objectives and get started. Unlike other coaches, I don’t rely on a formula or standard template. Because of my background, I am able to call upon an extremely wide range of interventions. Rapid progress is ensured by a feedback-driven cycle from session to session that goes like this: appraise the situation in light of goals, generate and select alternatives for action, plan to act, take action, reflect on feedback, and repeat.

I will communicate with the coachee through a combination of media: email, Skype, phone and face-to-face as appropriate. Where necessary, I will go and get feedback on the client’s behalf, using for example, 360 interviews, talking to colleagues, suppliers, customers or other key people. I may also provide personal observations of the client in their presentations, meetings and other interactions.

The emphasis is on new behaviours, since it is these that will bring new results. Throughout, I am looking for the coachee to exceed their expectations of themselves and others, to think bigger and achieve more.

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Team coaching is a powerful intervention. I offer my clients the option of team coaching (minimum 3 people) to accelerate both individual and team performance. To start with, I’ll meet you, the the sponsoring executive, to understand your strategic goals. I’ll then set aside time to learn what is important to each participant in the program and to help them identify clear business and personal objectives. The participants will work together to achieve their group and personal goals. I’ll also provide one-on-one time to all participants. When I work with the whole team, we’ll share best practices, and we’ll hold one another accountable for achieving results.

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“Andrew displays this rare mix of confidence, humanity, subject knowledge and wonderful dexterity in his coaching. His insightful approach and focus on achieving results are impressive. Highly recommendable consultant if you are looking for a true professional.”

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“I have known Andy for many years and as a consultant, coach and mentor he has the rare ability to mix the theory, intellectual rigour and practicality into a real value added offering to the businesses and individuals he works with.”

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Sometimes my role includes being more ambitious on my client’s behalf than they think they ought to be – typically with pleasantly surprising results for them!

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