In Start With What Works, Andy Bass shows you a faster way to grow your business by using the resources, people and customers you already have at hand.

‘Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.’

Nancy MacKay  //  CEO and Founder, MacKay CEO Forums

Don’t start over, start with what works.

When trying to grow a business, managers often look outside the organization for something new. This can create complexity and confusion, and demotivate the people who are in the business already.

With practical tools and templates and a variety of new mindsets to adopt from real-life examples, Andy Bass covers the ten principles you need to:

  • Understand why it’s often quicker, cheaper and safer to focus on what you have now
  • Create growth using existing resources before making risky new investments
  • Recognise overlooked assets and activate their potential

About the Author: Andy Bass

Andy Bass is the founder of BassClusker Consulting, an executive advisory firm that helps organizations grow faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, health, media, education and the arts. Andy is also a Forum Chair for MacKay CEO Forums, an international peer-to-peer learning organization for CEOs, and has taught executives at Warwick, Strathclyde and Aston Business Schools.

WHAT LEADERS SAY

Helps you see the resources and talents you have already

‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven’t got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.’

Rooney Anand  //  Former CEO of Greene King Plc; Senior Independent Director, Morrisons plc

A gamechanger

‘Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.’

NANCY MACKAY  //  CEO And Founder, Mackey CEO Forums

Will get you to see your business in a new light

Leaders don’t always realise how much untapped potential, strength and opportunity their organisation has. We’ve had great results from starting with what was already working. Andy’s book will get you to see your business in a new light so that you can do that too

Matthew Crummack  //  Group CEO, GoCo Group plc (GoCompare)

Clear, actionable advice

Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.

Michael Smets  //  Professor of Management, Saïd Business School, University of Oxford

Find the new perspective you need

Value resides in the mind of the customer. You won’t understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.

Rory Sutherland  //  Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy

Buy the book from your preferred outlet

To access bulk discounts or to discuss a custom edition for your company (with co-branding, a custom Foreword etc) contact Andy Bass

© Copyright 2021 Andy Bass - BassClusker

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