In Start With What Works, Andy Bass will show you how to grow faster by using the resources, people and customers you already have at hand.

"Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration."

Nancy MacKay  //  CEO and Founder, MacKay CEO Forums

Don’t start over, start with what works.

Far too often, managers discount the value of their familiar resources, and instead, go searching outside for some kind of magical 'silver bullet'. They end up demotivating employees and wasting money and time.

Andy Bass will teach you ten principles you can use to cash in on resources you have already. Each chapter provides vivid examples and a new mindset to adopt. With practical tools and templates, learn how to trigger exciting discussions and growth insights for your organization.

  • Create growth using existing resources before making risky new investments
  • Recognise overlooked assets and activate their potential
  • Give risk-averse colleagues safer ways to consider new ideas
  • Flip the right switches to activate the potential you'll discover.

About the Author: Andy Bass

Andy Bass works with leaders in tech-heavy organizations to grow faster by using resources they have already. He has advised leaders in more than 30 industries, including manufacturing, technology, professional and financial services, media and health. Andy served as a Forum Chair for MacKay CEO Forums, an international peer-to-peer learning organization for CEOs, and has taught executives at Oxford Saïd, Warwick, Strathclyde and Aston Business Schools.

WHAT LEADERS SAY

Helps you see the resources and talents you have already

‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven’t got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.’

Rooney Anand  //  Former CEO of Greene King Plc; Senior Independent Director, Morrisons plc

A gamechanger

‘Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.’

NANCY MACKAY  //  CEO And Founder, MacKay CEO Forums

Will get you to see your business in a new light

Leaders don’t always realise how much untapped potential, strength and opportunity their organisation has. We’ve had great results from starting with what was already working. Andy’s book will get you to see your business in a new light so that you can do that too

Matthew Crummack  //  Group CEO, GoCo Group plc (GoCompare)

Clear, actionable advice

Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.

Michael Smets  //  Professor of Management, Saïd Business School, University of Oxford

Find the new perspective you need

Value resides in the mind of the customer. You won’t understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.

Rory Sutherland  //  Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy

Buy the book from your preferred outlet

To access bulk discounts or to discuss a custom edition for your company (with co-branding, a custom Foreword etc) contact Andy Bass

© Copyright 2024 Andy Bass - BassClusker