Is your leadership team sufficiently strategic...

or is business and its value over-dependent on YOU?


In this new book you'll discover fresh insights and ideas about how to address the following thorny question...

What do you do when your leadership team is full of managers who have their heads down in the weeds, when you need to respond to a fast-changing world?

In a business where the team isn't sufficiently strategic...

  • If you're the owner, the valuation is lower. If you're an executive, you might be crimping your promotion opportunities.
  • Differentiation, competition, looking over the horizon all come down to you.
  • Succession planning is a big worry
  • You have insufficient buy-in for organizational changes because they don't 'get it', won't support it, or even undermine it.
  • No one can come up with anything more imaginative than cost cutting, which eventually threatens your brand

If this is ringing true, it's a big problem. To solve that problem, you need to take a new approach. My book will show you and your team how.

(We will send you the hardcopy book, published by Pearson Business, not a downloadable PDF.

We will pay for the full postage and mail it you)

Many CEOs and Managing Directors wish that their teams could be more strategic. And functional specialists who have won senior roles know they need to get to grips with strategy to advance further in their careers.

But here's where a lot of people go wrong: They think being strategic comes down to understanding strategy concepts (like the ones they teach on an MBA). That's important, but it's not enough. You need your team to both think and ACT strategically. 

In this book, I show you a way to make strategy more straightforward. So your people both understand and find implementing easier.

What leaders say about the Start With What Works approach explained in the book:

Helps you see the resources and talents you have already

‘Rather than waiting for a magic bullet, make your organization better, starting today. Andy helps you see the resources and talents you have already, but just haven’t got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.’

Rooney Anand  //  Former CEO of Greene King Plc; Senior Independent Director, Morrisons plc

A gamechanger

Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.’

NANCY MACKAY  //  CEO And Founder, MacKay CEO Forums

Will get you to see your business in a new light

Leaders don’t always realise how much untapped potential, strength and opportunity their organization has. We’ve had great results from starting with what was already working. Andy’s book will get you to see your business in a new light so that you can do that too

Matthew Crummack  //  Group CEO, GoCo Group plc (GoCompare)

Clear, actionable advice

Clear, actionable advice for any organization seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.

Michael Smets  //  Professor of Management, Saïd Business School, University of Oxford

Find the new perspective you need

Value resides in the mind of the customer. You won’t understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.

Rory Sutherland  //  Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy

The world has changed....

It is really easy to be commoditized. Everyone has access to the same 'best practices'. Everyone has access to the same business school theories. Everyone has access to the same tools.

Everyone seems the same. 

YOU NEED TO BE STRATEGIC.

(This is not about over-complicated theory - it's about identifying your unique resources and putting them together in ways that make you different - BETTER - than the competition.)

Who is Dr Andy Bass?

Andy is the founder of BassClusker Consulting, an executive advisory firm that helps leaders grow their businesses faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, health, education, the arts and media. Andy is also a Forum Chair for MacKay CEO Forums, an international peer-to-peer learning organization for CEOs, and has taught both corporate and SME executives at Warwick, Strathclyde and Aston Business Schools. He has a PhD in Software Engineering. 

In addition to his work with for-profit leaders, Andy is a volunteer for Cranfield Trust, providing pro bono consulting and advice for the CEOs of UK charities.

Andy has written three books: The Performance Papers: incisive briefings for busy leaders, NetworkAbility: building your business one relationship at a time (with Helga Henry), and his most recent, Start With What Works: a faster way to grow your business.

© Copyright 2021 Andy Bass - BassClusker