andypodcast3-shadowAndrew shares the back-to-basics questions that any business-unit leader should clarify about their strategy:

  • What are we going to sell, what are we not going to sell (that we could), and Why?
  • Who are we going to sell to, who are we not going to sell to (that we could) and Why?
  • Why are they going to send us the money as opposed sending it to a competitor or keeping it themselves?

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