It also keeps you ahead of the competition, because by building on your own success rather than copying others, you naturally become more distinctive in the eyes of customers. Plus as your productivity and distinctiveness flourish, you’ll be building a platform for sustained success.
There are ten principles for discovering and utilising hidden resources, and each gets a chapter in my book, Start With What Works. Here they are:
Principle 1: Recombine existing elements so they create more value
Principle 2: Escape from fixed purposes
Principle 3: Reverse engineer yourself
Principle 4: Let the world teach you
Principle 5: Watch what actually happens
Principle 6: Find the few things that really make a difference
Principle 7: Use very plain words to describe what you want
Principle 8: Look beyond ‘Us and Them’
Principle 9: Bring customers inside
Principle 10: Give control to get control
You can learn more about these ideas by downloading a free sample chapter here.