You’re playing to win, but it feels like
they’re just playing ‘not to lose’...

“Whether it's a special forces unit, a championship-winning team, or a business facing today's unique challenges, committed action is essential. Andy's book is a quick, practical read for leaders who need to create commitment and get results in real time.”
Sean Bacon, Performance & Resilience consultant, former Canadian Paratrooper, and mindset coach to the Olympic Gold Medal winning Canadian Women’s Rowing Team

As a leader, do you ever ask yourself, “Why don’t my people seem to ‘get it’? Why aren’t they more excited? Why don’t they see the possibilities, not just for the business, but for themselves too?”

First, you’ve got to root out any Commitment Killers.

Then, apply the three-part ‘C.E.O’ method to bring out your people’s talents:

  • Curiosity – open the minds of people to be receptive to new possibilities. Different people need different reasons to get interested.
  • Exploration – help them discover for themselves exactly what they need to ‘get’ about your business and how it produces value.
  • Ownership – transfer responsibility for results, for their good and the good of your organization.

Businesses today have to adapt and change quicker than ever. And leaders can't do it all themselves...

How do you engage the creativity, knowledge and insights of your people when they'd rather keep their heads down?

In a business where people aren't contributing...


  • You have to come up with all the ideas to improve and grow the business
  • You miss out on insights from those closest to the action
  • There's an 'us and them' feel to the organization
  • You're paying for people who you know could be contributing more
  • You're more likely to lose people because they're not as fired up about this business as you are – to them, it's just a job
  • You're frustrated because you have all this enthusiasm and it feels like they're not joining in

If any of this is ringing true, it's a problem. To solve that problem, you need to take a new approach. Committed Action will show you how.

About the Author: Andy Bass

Andy Bass is the founder of BassClusker Consulting, an executive advisory firm that helps organizations grow faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, health, media, education and the arts. Andy is a former Forum Chair for MacKay CEO Forums, an international peer-learning organization for CEOs, and has taught executives at Oxford Saïd, Warwick, Strathclyde and Aston Business Schools.

What leaders say about the Committed Action approach explained in the book:

The mentality that distinguishes the best teams

“In 30 years of business life, what distinguishes the best teams and organisations I have worked with is not intellect, or education or even resources – it is exactly the mentality described by the title of this book.”

Rory Sutherland  //  Vice Chairman Ogilvy UK, TED Global speaker, Author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense

Inspire people to take ownership

“Leaders who want to inspire their people to take ownership will appreciate this enjoyable guide. Andy's idea of ‘the leader as educator’ is spot on in a world where organisations have to learn, and re-learn, faster than ever.”

Rooney Anand  //  Former CEO Greene King and Executive Chairman Redcat Pub Company

Create commitment and get results in real time

“Whether it's a special forces unit, a championship-winning team, or a business facing today's unique challenges, committed action is essential. Andy's book is a quick, practical read for leaders who need to create commitment and get results in real time.”

Sean Bacon  //  Performance & Resilience consultant, former Canadian Paratrooper, and mindset coach to the Olympic Gold Medal winning Canadian Women’s Rowing Team

A clear roadmap

“The world needs more inspiring business leaders. Committed Action is a clear roadmap for how leaders can inspire commitment in today's challenging environment.”

Nancy MacKay  //  CEO & Founder MacKay CEO Forums

Essential reading

“Wealth creators create jobs. The best ones go further and create Dream Jobs, which means recruitment, retention and performance are all made easier. Being a Dream Employer is a worthy goal which helps create the sustainable communities we need for national prosperity, making Andy's Committed Action essential reading.”

Ninder Johal DL  //  CEO Nachural Group and Publisher, The Business Influencer Magazine.

How to get the commitment vital for business growth

“The commitment of your people is vital for business growth. Andy's C.E.O. formula will show you how to get it.”

Ringo Francis  //  Chairman Emeritus, Diversey & Zenith Hygiene, UK & Ireland

The "difference that makes the difference"

“Anyone can open a factory, but it takes people to build a business. A lot of leaders don't realise the work needed to make that happen. Andy's emphasis on 'joining the dots up' for people is the difference that makes the difference.”

David J Pritchett  //  Former President, Rieke Packaging Systems

The language that makes them want to act

“If people only 'half understand', they can only 'half commit'. Andy's book teaches you to translate your leadership message from terms that make you want to act into terms that make them want to act.”

Jurga Žilinskienė MBE  //  Founder and CEO, Guildhawk

Get your people on the same page

“We are in the business of helping our clients grow revenue, and we're very clear that means one thing: coordinated and committed action. That's even more true in the challenging world we're facing today. Andy's book will help you get your people on the same page so they take the actions you need to grow your business.”

Michael FitzGerald //  Founder & CEO, OnePageCRM

Launch your leadership into a higher orbit

"As the pool of talented people becomes ever more diverse, leaders need new ways to engage their commitment. Launch your leadership into a higher orbit with Andy Bass's C.E.O. roadmap"

Hanifa Shah //  Pro Vice-Chancellor and Executive Dean, Birmingham City University.

To access bulk discounts or to discuss a custom edition for your company (with co-branding, a custom Foreword etc) contact Andy Bass

© Copyright 2022 Andy Bass - BassClusker

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