Watch a range of live and studio presentations and interviews
Don't be like every other business...
In his Foreword to my book, Start With What Works, advertising legend Rory Sutherland says, "Value resides in the mind of the customer. You won’t understand it if you spend all your time in the office. You need a different perspective. Andy's ideas will encourage you to get out and find one."
Here's a story about that...
Shorts
How to stop clever people killing good ideas
Here's how you really do 'engagement'
Get your customers to help you run your business
Cool engineering but they didn't sell many...
See more of Andy Here
Andy's Speaker Showreel | Interview about "Start With What Works" |
"Start With What Works" Live | "Why you can't motivate people" Presentation |