by Andrew Bass  |  Newsletter

As I walk through the corridors and virtual meeting rooms of organisations feverishly rushing to implement AI, I sometimes wonder whether another opportunity is being neglected. What is being hidden by AI-driven misdirection? We could call it “the fundamentals of Read More

by Andrew Bass  |  Articles, Newsletter

Before accepting confident AI prescriptions, ask yourself: do these people actually understand your business — or just the technology? Imagine you find yourself in 1968 with no knowledge of the future. As if by magic, a genie appears and says Read More

by Andrew Bass  |  Newsletter

Every established business is sitting on growth it can’t see. I’m talking about underused capabilities, forgotten relationships and even insights and opportunities hiding in plain sight. For years LEGO ignored its adult user community. Now they embrace them and benefit Read More

by Andrew Bass  |  Newsletter

The obstacles you can’t get past often point to assets you haven’t recognised. That sounds counterintuitive, so let me give you an example. A COO complained that a salesperson was giving key customers the direct numbers of developers to fix Read More

by Andrew Bass  |  Newsletter

Have you ever used an AI tool and just wished it would get to the point? You find yourself thinking: “I just didn’t want to know that much about it.” Or maybe you fell victim to the clickbait cliffhangers: “If Read More