Before accepting confident AI prescriptions, ask yourself: do these people actually understand your business — or just the technology? Imagine you find yourself in 1968 with no knowledge of the future. As if by magic, a genie appears and says Read More

Too often, technology is treated as an implementation detail. Strategy is decided first; technology is brought in later to execute it, accelerate it – or even to try to rescue it. Outside a small number of digitally native firms, many Read More

Most organisations think strategy lives in documents such as PowerPoint decks, spreadsheets and carefully worded statements about markets, priorities and strengths. But if you really want to know your strategy, look at sales conversations – especially the ones that happen Read More

In the UK the big coffee chains – Costa, Starbucks, Pret – are under pressure. Latest symptom: while Coca Cola bought Costa from Whitbread for £3.9bn, they’ve just turned down an offer for less than half of that. But it’s Read More