by Andrew Bass | Articles, Blog, Newsletter
Maria Franzoni interviewed me for The Speaker Show podcast recently. We discussed key ideas from my book, Start With What Works, including: Profit Amplification. How do you provide more and more value to your customers without increasing your costs to the same...
by Andrew Bass | Articles, Blog
I advocate an approach called “Utilising your hidden resources”. It’s an approach with a lot of advantages. It boosts your productivity, because you’re getting more out of what you have already paid for. It also keeps you ahead of the competition, because by building...
by Andrew Bass | Articles
Start WIth What Works is about how to search your organization for hidden gold. It’s also about how to make new gold. By gold, I mean invaluable resources you can use to leave customers better off than when they found you. Some of these resources are easy to spot. For...
by Andrew Bass | Articles, Blog
A secret in plain sight: When is an egg not an egg? The best-kept secrets are the ones that hide in plain sight. Many people look straight at them, but fewer are truly able to appreciate their significance. Here’s a simple example: I got it from advertising legend...
by Andrew Bass | Articles
Businesses have to solve their own post-COVID puzzles, not force-fit ‘best practice’ solutions in areas where there are none.’Best practice’ has always been an invitation to undifferentiated blandness, but post-COVID it could be even more...
by Andrew Bass | Articles
One of the great things about advising, coaching and mentoring senior leaders is how much you learn from them! My best clients have taught me a huge amount – sometimes explicitly, but usually by example, or by sharing experiences in between meetings, at airports...
