by Andrew Bass  |  Articles, Newsletter

I’ve been sharing some of the foundations that can help leaders navigate a world of accelerating technology:·   Why leaders must be able to create synergy between business and technical expertise.·   Why tech optimism isn’t enough – we need Read More

by Andrew Bass  |  Articles, Newsletter

High-tech without high-touch is just cold, alienating efficiency. Sustainable advantage comes from blending digital precision with human understanding. Computers have transformed business, but it’s been a double-edged sword. As more people learned to think like coders, businesses operated increasingly with Read More

by Andrew Bass  |  Articles, Newsletter

Do you pay extra to avoid ads when streaming videos? Pity the poor business leader who doesn’t. After a busy day, they think, “I’ll catch up with that new box set”, only to be interrupted every few minutes by promises Read More

by Andrew Bass  |  Articles, Newsletter

Some of you have been reading me for years. Others joined more recently after downloading The Suits & Geeks Trap. Either way, I want to reboot this newsletter by putting some foundations in place so that whether you’ve known me Read More

by Andrew Bass  |  Articles, Featured, Newsletter

IN A NUTSHELL... Every great tech-heavy business has been built by commercially- and technologically-minded people working together. In fact, synergy between entrepreneurial business people and ingenious tech folk is arguably the force that’s built the modern world: from iPhones to jet Read More